← All templates
FREE PROPOSAL TEMPLATE

Web Design Proposal Template

A web design proposal shows the client's goal, the pages and features you will build, the timeline, the price and what you need from them, with a place to sign. Use the free template to make a proposal PDF that wins the project.

Use this template free

What a proposal should include

  • The client's problem and the result they want
  • Scope: pages, features and what is not included
  • Timeline with milestones
  • Price and payment schedule, such as 50 percent upfront
  • What you need from the client: content, logins, feedback dates
  • Terms and a signature block

Example

ItemQtyAmount
Design and build, 6 pages13,000.00
Contact and booking forms1400.00
SEO setup1300.00

Figures are an example. Pick your own currency and tax rate in the generator.

Tips

  • Lead with the client's goal, not your process.
  • Offer two or three packages so they compare options, not yes or no.
  • Set a decision date.

Questions people ask

What should a web design proposal include?

Goal, scope, timeline, price, payment terms, client responsibilities and a signature block.

How long should it be?

Two to five pages is usually enough. Clear beats long.

Should I show the price upfront?

Yes. A clear price, or two or three packages, speeds up the decision.

Make it now, free

No account needed. Your document is made in your browser and downloads as a PDF.

Open the proposal maker

More templates

Freelance Invoice TemplateContractor Invoice TemplateConsulting Invoice TemplateUK Invoice Template (with VAT)Photography Invoice TemplateCleaning Service Invoice Template